CLIENT: Kirin Brewery – Premium Imported Beverages

RESULTS: Client deemed POS usage and floor space / impressions was the target. Our program was so well received 2 additional reprints were needed within the first 6 months to keep up with demand. Previous years with other agency-of-records had not needed a single reprint for over 5 years, with same quantities. Client also beat sales trends by +14%.

Elements produced include: Promotional campaigns, POS, case cards, image columns, case stackers, distributor sell sheets, menu inserts, instant redeemable coupons (IRCs), bar tap handles, bottle neckers.