CLIENT: ColorGraphics – Premium National Offset Lithography

RESULTS: “...their attention to detail, and level of caring on their print projects is second to no-one. The parameters of the project were not easy, and the solution was ingenious! From a marketing
standpoint Ruckus Creative really hit the mark – just the right combination of humor and facts that
kept the reader involved up to the very end...”
– Craig Evans, Director of Sales and Marketing, ColorGraphics, Inc.

Our Brand Alignment™ process was used to define and distill ColorGraphics competitive advantages, and add character into their positioning. These competitive advantages were worked into their corporate philosophy, posted in fine prints, and embraced as a rallying cry for the sales, marketing and entire corporate family.

Elements produced include: Brand Positioning, Promotional Brochure, Flash component for web and email campaigns.