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KNOWLEDGE BASE: Tips, Tricks, White Papers and Free Advice

Strategic creative easy when you ask the right questions. At Ruckus Creative, as we continuously question the advertising, marketing and branding we see in the marketplace, we've come up with some ideas and philosophies of our own. Please feel free to read through our white papers, and if you know someone who might benefit from them, feel free to pass them on.

Check back periodically, we are always adding new content. You can sign up for our quarterly newsletter, and you can also follow us on Twitter and Facebook for all the latest.


Differentiate for higher profits - create a monopoly and raise your prices
"What makes you so special and why should I buy from you and not your competitor down the street?" – How to create compelling and motivational brand strategies, ad campaigns, brochures, and other marketing communications. Read more...
Clarity - create an unforgettable brand
Can you describe your brand in 3 words or less? Apple®, Volvo® and Starbucks® can. – From a brand strategy to a simple postcard, how to create more sales through focused marketing and advertising. Read more...
Three strikes, you’re out – three overused taglines to avoid at all costs
The 3 "me-too" sins of advertising, design. branding and marketing. – How to create effective ads, communications and brand strategy. Read more...
Don't just say it, prove it
Trust is the first step to any sale. – How to build trust in your marketing communications. Read more...
Ask and ye shall receive - get a response
Get a reaction – How to ensure your ads, brochures, website and other communications are creating sales. Read more...
3-2-1… Using PR for lift-off and lift
For a new company and unique product, PR and grassroots efforts rule. – How to know when to leverage low cost and effective marketing tactics. Read more...
Advertising is for profits

Take control of your advertising and make sure it is making you sales. Read more...
Print is expensive, don’t let your sales team waste it. Qualify, qualify, qualify
Brochures are not cheap - make sure they are doing their job: How to best use your print communications in the sales cycle and ensure your sales team is making revenue and not just pushing paper. Read more...
What's your point?: Let your prospects say no, as long as they know what you offer
Clearly, you should let your prospects say “no” because they don’t need what you offer. But never let them say “no” because they don’t understand what you’re offering. Read more...

 
 

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Differentiation for higher profits

Clarity - less is more

Three strikes, you're out!