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Branding / Creative Case Study - Touch Point Marketing & Sponsorships
Case Study: Touch Point Marketing

Creating a knockout brand

Touch Point Marketing & Sponsorships has been dominating the ring in Boxing Sponsorships for years. Recently, Touch Point came to Ruckus to help reposition their agency in the professional sports / entertainment industry. Using our Brand Alignment process, we focused on their most profitable segements / services, and defined the true competitive advangtages Touch Point offers. From this new brand baseline, we pushed the creative strategy to communicate the "reasons why" from all communications - online, print, photography and video.

RESULTS: Reversing a trend in the industry / economy, Touch Point marketing has increased sponsorships by 200%, including Fortune 500 companies, with Ruckus Creative as agency-of-record.